13 May 2020

How do you deal with a fragmented workforce?

Read Time: 1 min Author: Cedric Vercauteren

Non-wired workers, different working shifts and more than ever: remote workers. How do you keep all these employees informed and engaged? 

Working from home is now a reality for millions of employees around the world, creating a new normal for a many businesses and industries. But running a successful work environment doesn’t change because it’s now remote.

"34% of Americans who previously commuted to work report that they were working from home by the first week of April."

Businesses of all types and sizes have done a valiant job of remaining productive in these challenging times. But it’s important for employers not to lose sight of what happens when it comes time to resume business as usual. Anxiety levels within the workforce are already high—a constant flow of not-so-encouraging news can do that to the psyche—and if employers add to that anxiety by micromanaging or implementing policies that show a lack of trust, there’s a lot at stake. 

Boosting employee morale and keeping your employees engaged, should be in your top priority list. And can be as simple as laying it out in the open. Choose transparent. Commit to a 30- or 60-minute all-hands meeting and make sure you alert everyone on the latest news in your company. It really comes down to common sense. Effective managers need to realize and appreciate that, in this situation, the workers they depend on may not be online from nine-to-five in the same way that they are under normal office conditions. Business owners should really only concern themselves with results and not with whether a handful of employees happened to browse away from your screen share for more than 30 seconds. 

Keep your employees informed with the latest news that’s relevant for them. Stop cc’ing your whole company and start targeting the right audiences with the right messages the way it suits them best. Notify them via text, e-mail, Whatsapp, mobile or via desktop and stop relying on your internal comms newspaper. Choose to monitor your results and make sure everyone’s nose is in the same direction.

Meet Roger

Even after you have the right tools, that’s not what it is all about. It’s about using those tools in the most responsible way. Only then will business owners and managers instill the trust and confidence in their workforce needed for optimal productivity and success over the long haul.

Stay safe, Roger that!

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Roger Video Series 3.0:
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🚚 we chartered a truck
🛋️ we dressed it up with cosy furniture
💨 we drove it to our customers
💬 we invited them down, to have a chat in our sofa!

Meet Jo Van Moer:
Founder & CEO Van Moer Logistics

"Thanks to Meet Roger, our employees are always the first to hear about all company news, important decisions and safety updates". Watch the full video here!

Meet Harold Kunst:
CEO of MSC PSA European Terminal (MPET)

"Meet Roger gives us the ability to reach the right specific group of employees, for each specific subject. Instead of sending the entire organization an email or a letter, we are now more agile, quicker and more sustainable in communicating the right message, at the right time, to the right target group". Watch the full video here!

Meet An Schaubroeck:
Communications Manager at Aspiravi Group

"COVID-19 was a wake-up call for us. We realized that we not only need to inform our people but also have to connect them. With each other, but also with the company. Meet Roger allowed us to communicate in a totally different way". Watch the full video here!